How Torani Scaled a Nationwide Giving Campaign While Staying Compliant
Torani partnered with Change to make its Flavor of the Year campaign a repeatable giving initiative, handling compliance, filings, and payouts behind the scenes. This allows Torani to focus on growing impact while staying fully compliant.
“When we found a partner like Change to streamline compliance, everything clicked. Without that support, we could not have confidently talked about our nonprofit partners or the campaign details.”
Stacy Cooper Dent, VP of Purpose
How it Works
Set up your CCV campaign
Create agreements with nonprofits, define donation terms, and prepare your campaign for launch.
Track campaign activity
Monitor state requirements, donations, and reporting obligations in one place.
Automate compliance & reporting
Handle filings, payouts, and compliance workflows without manual effort.
A commercial co-venture (CCV) is a partnership where a business donates a portion of its sales to a nonprofit. It's an effective way to support a cause while promoting products. However, businesses must register as CCVs and adhere to reporting requirements in many jurisdictions.
What are commercial co-venture registration requirements?
Registration requirements vary by state, but often include filing the commercial co-venture agreement, registering before the campaign begins, and submitting financial reports after it ends. Some states also require bonds or additional disclosures, making multi-state campaigns more complex to manage. There are around 8 states that have varying degrees of requirements.
How do I stay compliant with cause marketing laws?
To stay compliant, businesses need to secure written consent from nonprofits, clearly disclose donation terms to consumers, track funds accurately, and meet state-specific filing and reporting requirements. These requirements do vary by state. Using a centralized platform helps ensure nothing is missed as campaigns scale.
What is charitable solicitation compliance?
Charitable solicitation compliance refers to the laws governing how donations are requested and collected. This includes registering in certain states, following disclosure rules, and ensuring donations are handled and reported properly.
What are some examples of commercial co-venture campaigns?
Common examples include donating a percentage of sales from a product, round-up donations at checkout, limited-time promotions tied to a nonprofit, or campaigns where customers choose a charity to support. These campaigns are widely used in ecommerce, retail, and digital platforms.
Stay compliant as you scale your commercial co-venture campaigns
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