Why Give with Change | The impact of charitable donations

Join the shift away from the idea that businesses must choose between doing good and making a profit. Instead, by focusing on the intersection of economic success and social impact, businesses can drive positive change. It's a game-changing way of doing business that can truly improve the world.

Deepen customer relationships

After donating, 41% of Gen Z consumers look for monthly updates on the people they helped and how the funds were used. Enable customers to track their impact in the real world - from planting 10 trees to patient success stories.

Attract and engage customers

Embed giving directly where your customers are. Change integrates into any place you can spend a dollar, so it's the most flexible way to launch a giving campaign.

Respond quickly to key movements

60% of Gen Z give to a new cause when they see a pressing need or in response to a timely event. In times of crisis, make a difference and launch a giving campaign swiftly.

Consumers prefer to support companies that have a defined purpose

67%

of millennials and Gen Z have stopped purchasing from brands that don't align with their values

94%

of consumers say having a purpose is important for brands

The best in the business are weaving social impact into their growth strategies

91%

of consumers globally prefer a business that takes CSR and environmental issues seriously

1 in 2

consumers is willing to buy more from a brand that drives positive environmental impact

Weave social impact into the fabric of your business

Deepen customer relationships

Attract and engage customers

Respond quickly to key movements

Consumer interest in social impact is rising

Consumers prefer to support companies that have a defined purpose

The best in the business are weaving social impact into their growth strategies

It's time to create shared value