Change makes launching social impact campaigns a no-brainer.
After donating, 41% of Gen Z consumers look for monthly updates on the people they helped and how the funds were used. Enable customers to track their impact in the real world - from planting 10 trees to patient success stories.
Embed giving directly where your customers are. Change integrates into any place you can spend a dollar, so it's the most flexible way to launch a giving campaign.
60% of Gen Z give to a new cause when they see a pressing need or in response to a timely event. In times of crisis, make a difference and launch a giving campaign swiftly.
of millennials and Gen Z have stopped purchasing from brands that don't align with their values
of consumers say having a purpose is important for brands
of consumers globally prefer a business that takes CSR and environmental issues seriously
consumers is willing to buy more from a brand that drives positive environmental impact