Nonprofit Spotlight

Nonprofit Spotlight: Musicians On Call

Isabela Reid
April 12, 2023

What music did you dance to at your Prom? For most high schoolers across the U.S., Prom (or Senior Ball) is a night of dressing up, feeling and looking your best, dancing to top hits, and enjoying the last month or so of high school before you're off to start the rest of your life. It's a milestone event, a cherry-on-top moment where you can stay up late with your friends dancing the night away.

This Prom season, we're excited to spotlight Musicians On Call. Musicians On Call (MOC) brings live and recorded music to the bedsides of patients in healthcare environments. Every spring, MOC puts on a Prom campaign for teens in hospitals, bringing music to their hospital rooms so everyone can join in on the fun of Prom.

Read on to learn more about Musicians On Call's Prom campaign and how you can support their great work today.

What is the Musicians On Call Prom campaign and how did it come about?

Prom season looks different for teens who are in the hospital. They don’t get the same opportunities to celebrate like their peers do. Musicians On Call’s Prom brings the party to them with a virtual concert full of musical performances and greetings from some of their favorite stars. MOC also teams up with brand partners like Men’s Wearhouse to create unforgettable experiences for hospitalized teens. With this campaign we are able to help them make happy Prom memories from the hospital.

Which musicians are featured this year? How many hospitals will be participating?

This year’s campaign features Jax, Walker Hayes, TWICE, Maisie Peters, Alec Benjamin, Frawley, Caleb Lee Hutchinson, Hello Sister, King Calaway and more. The virtual concert will be shared with the 60+ pediatric hospitals in Musicians On Call’s network. Country star Walker Hayes will visit with patients in Nashville for an in-person celebration, and patients in St. Louis, San Francisco and Oakland will have the chance to be styled in suits from Men’s Wearhouse for their hospital Prom celebrations.

What kind of impact have you seen the Prom campaign have on patients and their families?

With Musicians On Call’s Prom, patients are given the chance to just be teens for a while and enjoy a celebration that other teens across the country are also experiencing. We’ve received wonderful feedback on how special the campaign makes them feel and how much they enjoy the music. One hospital shared, "It was just so impactful for them to be seen and heard and have some normalcy." A pediatric patient shared his excitement in getting to wear a suit, stating “last time I got to wear a dress, and this time I get to wear a suit and see the difference in experience.”

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Why should companies support Musicians On Call? 

Musicians On Call is the nation’s leading provider of live music in healthcare facilities. While we’ve reached one million people with the healing power of music, there are an estimated 33 million people who will be hospitalized in the U.S. this year. There is great demand for our programming, and support from companies will help us expand our reach so we can add a dose of joy for patients, families, and caregivers in more healthcare environments.

How can companies give to Musicians On Call? What do corporate partnerships look like with MOC? 

Through campaigns like Prom, companies can help us create lasting memories through music for patients, families and caregivers nationwide. For example, Men’s Wearhouse has been a recurring partner providing trendy Prom fashions for patients to wear for their hospital celebrations and for participating artists to wear in the featured virtual concert. In addition to Prom, we have campaigns focused around Veterans Day and the Holidays. Other partnership opportunities include live event sponsorship, product activations, and conference tie-ins. To learn more, contact partnerships@musiciansoncall.org.

We’re also grateful to have tapped into Change’s network of companies that look for ways to incorporate donations into their checkouts or loyalty program redemptions. It gives us the opportunity to forge new partnerships with companies that we otherwise may not have been introduced to. You may not think it, but small efforts like rounding up your purchase at checkout can really go a long way!

What song(s) do you remember dancing to at your Prom?

We Are Young by fun. 🎉🎶💃

About Musicians On Call

Musicians On Call (MOC) brings live and recorded music to the bedsides of patients in healthcare environments. By delivering live, in-room and virtual performances to patients undergoing treatment or unable to leave their beds, we add a dose of joy to life in a healthcare facility. Since 1999, Musicians On Call volunteers have played for more than 1,000,000 patients, families, and caregivers at hospitals across the country.