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Leverage donations to build your business

Fuse purpose into your brand and watch conversion grow. From round-ups at checkout to charitable donations in your loyalty program, we’ve got you covered.

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TRUSTED BY LEADING BRANDS

Appeal to the next generation of shoppers

Increase conversion

Leverage charitable giving and cause marketing as a way to attract and retain loyal customers.

Align with your shoppers' values

Studies show that millennials and Gen Z are more likely to support a brand that aligns with their values.

Build a brand with intention

Show (and prove) your commitment to making your business purpose-filled.

Use cases

Add an optional donation

Let your shoppers choose to donate a set amount – like $1 or $5 – while at checkout.

Donate a percentage of sales

A predetermined percentage of a total purchase (often 1%, 5%, or 10%) is donated to a charity of choice.

Round-ups at checkout

Shoppers can round-up their purchase to the nearest dollar.

Learn More

Example of a round-up donation for the Jane Goodall Institute

CUSTOMER STORIES

Topicals uses Change to enhance their customer relationships

Topicals, a leading skincare brand, quickly added donation options to their checkout process so their customers can support mental health initiatives.

“We're thrilled to partner with Change to provide our customers with the opportunity to support organizations they feel passionate about and create an ecosystem around giving that feels organic and participatory.”

– Natalie Browne Holmes, Community Impact Manager

How Change Works

Why Change?

Ecommerce companies trust Change to increase conversion and improve customer lifetime value by harnessing the power of community-driven donations.

Increase revenue in a meaningful way

By adding donation options at checkout or elsewhere during the shopping journey, you will significantly impact conversion (+19%), customer lifetime value (+23%), and average order value (+18%).

Works with any ecommerce platform

Our easy-to-use technology works with any ecommerce shopping cart and streamlines the entire donation lifecycle, ensuring you can quickly add charitable giving into your platform. If needed, a dedicated Customer Success Manager will walk you through every step.

Legal compliance is included

Change manages all the necessary legal filings related to your donation campaigns. New to the space? We’ll walk you through the various requirements.

Maintain your native look-and-feel

Don't compromise the continuity of the shopping experience. Change integrates directly into existing checkout flows, loyalty programs, and online fundraising sites so users aren't sent to a random site that looks nothing like yours!