Change Blog

Ecommerce Master Class Step 5: Conversion Best Practices

Here's step five of our ten-step Ecommerce Cause Marketing Master Class: best practices for increasing and improving conversion.

Ecommerce Master Class Step 4: Choose and Test the Best Donations Options

Here's step four of our ten-step Ecommerce Cause Marketing Master Class: choosing and testing the best donation options for your business.

Ecommerce Master Class Step 3: Establishing a Co-Marketing Relationship with a Nonprofit

Here's step three of our ten-step Ecommerce Cause Marketing Master Class: establishing a solid co-marketing relationship with a nonprofit.

Ecommerce Master Class Step 2: Choosing the Right Charity

Here's step two of our ten-step Ecommerce Cause Marketing Master Class: how to choose the right charity.

Ecommerce Master Class Step 1: Picking your Donation Persona

Here's step one of our ten-step Ecommerce Cause Marketing Master Class: how to pick your donation persona.

Cause Marketing Should Increase Your Conversion Rate by 20%

Fix these three common mistakes to lift cause marketing-driven conversions.

Persona-Based Cause Marketing

Boost your bottom line and social impact by aligning cause marketing with your customer personas, driving higher donations, increased sales, and greater loyalty.

Commercial Co-Venture Compliance: It's a journey, not a single moment

Change simplifies Commercial Co-Venture (CCV) compliance by partnering with a donor-advised fund and managing all filings, allowing businesses to concentrate on cause marketing and social impact.

Cause Marketing: Just Show Me the Numbers

Unlock sales growth through cause marketing: boost customer loyalty by 18%, increase order value by 23%, raise conversion rates by 19%, attract new customers, and command premium prices for purpose-driven products.

The High Costs of Being a Professional Fundraiser

Unveiling the magic behind Professional Fundraisers: cost wizards, infrastructure architects, marketing maestros, legal eagles, and the PhDs of fundraising.

Online Professional Fundraisers: The Unsung Heroes for Nonprofits

Discover the crucial role of Online Professional Fundraisers in helping nonprofits overcome constraints and increase donations.

The Corporate Role in Giving Tuesday: Turning Transactional Moments into Acts of Generosity

Explore the global impact of Giving Tuesday. Embrace corporate philanthropy through easy donation activations and transform charitable giving into a sustained, everyday practice.

Three spooky realities of cause marketing compliance

Don't let the spookiest cause marketing compliance fears scare you away! Learn what the risks of noncompliance are and how to warn off these challenges for a successful campaign.

Are you a professional fundraiser?

Explore professional fundraising, grasp the growing regulatory scrutiny, and discover how Change's turnkey solution can simplify compliance for your business.

Are you a commercial co-venturer (CCV)?

Wondering if you're a CCV? See if you qualify and learn about critical steps to take to be legally compliant.

How does Change solve regulatory issues?

Discover the legal obligations of businesses engaged in commercial co-ventures, highlighting five key provisions essential for ensuring legal compliance, including registration, contractual requirements, detailed disclosures, recordkeeping, and reporting.

Online donations: mind the gap(s)

This blog post highlights vital regulatory considerations for businesses handling online donations for nonprofits, focusing on registration, tax records, state reporting, and GAAP compliance.

Running donations at checkout? Register as a commercial co-venturer

Legal compliance is complicated when it comes to online donations, but we break it down for you in this blog post.

Does cause marketing increase sales?

This blog post highlights the importance of incorporating environmentally friendly solutions and providing a suite of cause options and donation opportunities in cause marketing to effectively attract customers and drive positive change.

5 Ways to Up-Level Your Cause Marketing Tactics

Up-level your cause marketing efforts by choosing an authentic cause, establishing meaningful partnerships, creating compelling content, fostering employee engagement, and measuring and communicating impact.

Staying Compliant with California AB 488: A Guide for Cause Marketing

Demystify the complexities of California AB 488, the newest charity donation law. Learn what to look out for, what steps you should take to be compliant, and how you can offload some of the requirements to Change.

Diving into Change's ChatGPT Plugin: The First ChatGPT Plugin for Social Good

Dive in-depth with Drew Taylor, software engineer that developed Change's latest ChatGPT plugin.

Taking a Stand: 5 Brands Making Bold Statements on Social Issues

The adoption of a triple bottom line approach can benefit a company's financial performance, while also prioritizing social and environmental impact. Learn about five brands that have taken bold stances on social issues.

Topicals Partners with Change to Prioritize Mental Health and Launch their Inaugural Mental Health Fund

Change powers community-driven donations at checkout that benefit the inaugural fund.

How to Foster Customer Loyalty with Cause Marketing

Combine the power of cause marketing and loyalty programs to increase customer retention

Snappy Partners with Change to Support Earthquake Relief Efforts in Turkey and Syria

Change powers Snappy's wide array of donation gift options

Former Director of AmazonSmile Sachin Shah Joins Change Advisory Board

Shah brings deep expertise in scaling software for social impact

Protect Our Home: 5 Nonprofits to Support this Earth Month

Take meaningful action and make a positive impact on our world by supporting environmental protection and sustainability nonprofits this Earth Month.

Nonprofit Spotlight: Musicians On Call

Musicians On Call is putting on a Prom campaign for teens in hospitals, featuring virtual concerts and in-person celebrations with musicians, and corporate partnerships to support their programming expansion.

Why Banks Should Offer Stock Donation Options

Banks are increasingly empowering customers to donate stocks to charity, capitalizing on the growing trend of socially responsible investing, and helping customers to make a positive impact while building loyalty, attracting new customers and acquiring tax benefits.

The Future of Giving: 5 Ways AI is Transforming the Charitable Landscape

Artificial intelligence has the potential to revolutionize the way nonprofits and companies approach giving back. In this post, we'll explore the role of AI in the giving sector and highlight an exciting new feature on the Change platform.

Donation Integration for Businesses 101

Learn how to build a donation integration with Change's Donations API.

Brex and Change Join Forces to Amplify the Power of Charitable Giving

Change's donation API integrates directly into Brex's loyalty program

6 Nonprofits to Support for Women's History Month

For Women's History Month and International Women's Day, consider supporting nonprofits that promote gender equality and women's empowerment.

Lokai: Empowering Customers to Make a Difference with Every Purchase

Lokai's Balance Club members now have the ability to select a charity of their choice, allowing them to donate 10% of their purchase.

Omaze: Online Sweepstakes for Charity

We’re proud to announce our partnership with Omaze to offer unique experiences to donors and raise funds for various causes.

Keep Your Heart Healthy this February

Read to learn about tips and resources for maintaining a healthy heart during the month of February.

Why you Should Support Black-led Nonprofits this Black History Month

Learn why supporting Black-led nonprofits during Black History Month is important and how doing so can create meaningful change.

Change Raises $5M in Seed Round

Change raised $5M in seed funding co-led by Freestyle and NEA. Change's universal donation APIs connect companies to 200K+ charitable causes. After this new round of financing, the company will expand its engineering team to scale the donation platform.

New York Times Feature: Crypto Joins the Abortion Conversation

Crypto donations for charitable causes and activism are on the rise, but the limited adoption and technical challenges of cryptocurrencies remain obstacles for wider use, according to a New York Times article.

Blackbaud Feature: Engaging Consumers with Your Corporate Philanthropy

An excerpt from a conversation with Blackbaud about social responsibility, corporate philanthropy, how to engage younger consumers, and more. Change is proud to partner with Blackbaud, driving social impact.

Blackbaud Partners with Change, a Donation Technology Platform, to Offer Companies Customer-Facing Giving Experiences

Blackbaud has partnered with Change to provide customer-facing giving experiences to Blackbaud’s corporate customers by running charitable campaigns at point of sale, matching customer donations, and offering donation options in loyalty programs.

It’s Time to Ignite Generation Z

Gen Z's digital aptitude and passion for social and environmental change can be harnessed to combat global diseases and create impactful change.