In this episode of Give Smart, we sit down with Ryan Jaffe, founder and CEO of Boundless Giving, to explore a simple idea with big impact: turn brand surplus into real dollars for nonprofits. Ryan shares his pivot from screenwriting to social impact and the insight that kicked off Boundless Giving’s model. The goal is straightforward. Make it easy for companies to move unsold or promotional products, and ensure nonprofits receive a meaningful share of every purchase.
Ryan walks through how the marketplace works in practice. Boundless Giving matches brands and nonprofits using audience fit, then keeps the shopping flow familiar while making the donation math crystal clear at checkout. Buyers can see exactly how much goes to the nonprofit before they pay. Campaigns typically route a minimum of 40% of proceeds, and some go significantly higher. The result is a transparent, product-first experience that motivates shoppers and helps nonprofits raise funds without adding operational lift.
We also cover the founder’s early lessons. Focus your first partnerships, design for conversion, and choose infrastructure partners where it matters. Keep a short pre-launch checklist that includes the essential compliance items so you can ship with confidence. If your team is testing new ways to fundraise with products or you want a clean blueprint for brand-nonprofit collaborations, this conversation offers clear steps you can apply this week.
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