Give Smart, Episode 5
What if buying a product could also support a cause you care about?
In this episode of Give Smart, Ryan Jaffe, founder of Boundless Giving, joins Change to talk about how his team brings together creators, products, consumers, and nonprofits in one shop-to-give marketplace.
Boundless Giving is built around a simple idea: use commerce to generate funding for nonprofits.
Creators can help bring products and causes to their audiences, while customers get a way to support nonprofits through purchases they were already interested in making.
That creates a different kind of fundraising experience, one where giving is built directly into the transaction rather than added on separately.
A big theme in the conversation is making sure everyone understands how the model works.
Customers should know how much of their purchase supports charity. Creators should understand how they participate and how they are compensated. Nonprofits should know what they can expect to receive and when.
That transparency helps build trust across the entire experience, especially when a single purchase may involve the creator, platform, product costs, and a charitable contribution.
Creators already have highly engaged communities, and Boundless Giving gives them another way to turn that influence into impact.
Instead of simply asking followers to donate, creators can connect products, storytelling, and charitable giving in one experience.
For nonprofits, that can mean reaching audiences they may not have otherwise reached. For creators, it creates another way to support causes they care about while staying true to their own brand and community.
As the marketplace grows, the experience still needs to feel simple for the customer.
Behind the scenes, that means keeping track of orders, charitable amounts, nonprofit partners, and payouts across many different products and campaigns.
Change supports the infrastructure behind programs like this, including nonprofit verification, donation processing, and disbursements.
Watch the full episode above to hear Ryan share how Boundless Giving got started, why he believes commerce can be a powerful fundraising channel, and how creators can help connect more people with causes.
Explore more conversations with leaders building new approaches to giving in the Give Smart video series.
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