Go inside Publishers Clearing House’s new charitable subscription model with Erica Zaragoza, Assistant General Counsel at PCH.
In this Give Smart episode, Erica shares how PCH is reintroducing giving back as part of its digital-first transformation, why a simple “3% of subscription fees go to charity” structure worked, and what legal teams need to think through when building a compliant commercial co-venture. She also explains why backend infrastructure matters just as much as disclosures, how Change helped PCH move quickly without adding unnecessary risk, and why trust, transparency, and early legal involvement are key to making charitable promotions work.
