MatchNice, a plug-and-play social donation matching solution, has partnered with Chariot, a provider of seamless Donor-Advised Fund (DAF) payments, to launch a DAF matching solution for nonprofits. Also in partnership is Change, which provides the critical infrastructure for disbursing matched funds to the nonprofits. The initiative will debut on DAF Day, a nationwide giving event on October 9, designed to activate more DAF giving through the power of real-time matching gifts.
This solution allows nonprofits to embed a real-time DAF matching banner on their existing donation page, powered by DAFpay. Donors can give directly from their DAFs — and have their DAF gifts matched — without needing to switch platforms or leave the page. It’s fast, transparent, and built for trust across donors and nonprofits.
"Our vision is simple: unlock the full potential of donor-advised funds by combining the power of matching with the momentum of shared generosity. Together with Chariot and Change, we’re launching the world’s first DAF matching solution on DAF Day that is seamless, transparent, and built to amplify impact. We’re proud to launch our solution in a time when innovation in fundraising is more needed than ever, we’re proud to bring this to life and help move the sector forward.”
-Pooya Pourak, Co-Founder & CEO of MatchNice
DAFs represent one of the fastest-growing segments in philanthropy, with over $250 billion in assets already committed to giving. Yet only a fraction of those funds are granted out each year. By combining DAFs with the proven power of donation matching, this partnership aims to dramatically increase DAF activation and accelerate philanthropic flow to the causes that need it most.
"Letting DAF donors use their DAF to set up a matching pool for DAF Day is another big step forward in Chariot's efforts to make DAF giving online, right at the moment of inspiration, fast and easy. We know that when friction is reduced, generosity is amplified. The DAFpay MatchNice integration takes that to a new level - allowing DAF donors in just 3 clicks to double their impact, galvanizing increased generosity for the causes they care about."
-Elon Packin, Head of Partnerships at Chariot
To ensure a smooth and compliant distribution of funds, the backend is powered by Change, a trusted charitable infrastructure platform that receives DAF contributions and disburses matching funds to nonprofits. This structure reduces legal risk and streamlines payout operations at scale.
"Charitable giving can get surprisingly complicated behind the scenes, especially when it comes to compliance and disbursing funds at scale. At Change, we make that part simple. We're proud to handle the heavy lifting so donors and nonprofits can focus on the impact, not the paperwork."
- Sonia Nigam, Co-Founder & CEO of Change
Nonprofits can now sign up for the DAF Day pilot and start activating DAF donors today. You’ll receive everything you need to go live, your custom matching banner, hands-on onboarding, and DAFpay setup. By adding the banner now, you’ll give donors time to discover your campaign and pledge their matches ahead of DAF Day on October 9.
The experience is simple, scalable, and designed to help you build momentum in the lead-up to launch.
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