We’re excited to announce the launch of Give Smart, our new video series that brings legal clarity to the world of corporate giving. Each episode features conversations with compliance experts, attorneys, and practitioners who help companies and nonprofits navigate the complex—but necessary – regulations around charitable fundraising. Whether you're a marketer, nonprofit leader, or legal advisor, Give Smart is here to help you do good, the right way.
In the first episode of Give Smart: The Ins and Outs of Corporate Giving Compliance, we sat down with Vikki Karan, founder of Vikki Ventures and an expert in helping businesses define—and legally structure – their charitable giving programs. Vikki brings a unique perspective shaped by her time at Omaze, where she navigated the complex regulatory landscape behind high-volume fundraising campaigns. Her mission now? Helping brands align their values with meaningful giving strategies while staying compliant every step of the way.
Throughout the episode, Vikki shares how she helps companies explore creative giving models, from sweepstakes and contests to cause-based partnerships. She emphasizes that compliance doesn’t have to be intimidating – it can actually be empowering when approached with the right support. We also discuss how nonprofits can prepare for corporate partnerships and what they should look for in legal agreements to protect themselves while maximizing impact.
Whether you're launching your first campaign or scaling a giving program across multiple states, this conversation offers valuable guidance on how to make giving a lasting part of your business model.
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