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Philanthropy in 2023: The Numbers Behind Giving

July 16, 2024

In 2023, charitable giving in the United States soared to new heights, reaching an impressive $557.16 billion. 

This marks a 1.9% increase from the previous year in current dollars, although it represents a 2.1% decline when adjusted for inflation. 

Despite the economic ebbs and flows, the commitment to supporting vital causes remains unwavering.

Philanthropy is more than just numbers; it’s the heartbeat of a compassionate society. 

As we dive into the latest findings from Giving USA 2024, let’s explore the stories behind the statistics and the spirit that drives Americans to give generously, even in challenging times.

Plus, discover how platforms like Change are enabling companies to seamlessly integrate donations into their transactions, making it easier than ever to support vital causes.

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Individuals: The Unsung Heroes

The real heroes of this story are the individuals. 

With contributions totaling $374.40 billion, individual donors are the lifeblood of philanthropy. 

These everyday heroes, with their acts of kindness, have shown that true wealth lies in the ability to make a difference. 

Whether it’s a small donation to a local food bank or a substantial gift to a health organization, each contribution adds up to create a mix of generosity.

A Closer Look at the Receiving Sectors

In 2023, charitable donations reflected a deep commitment to vital causes across various sectors. 

Human services received a significant boost with $88.84 billion, highlighting the public's recognition of the crucial role of organizations like homeless shelters and mental health services. 

Education also saw robust support, garnering $87.69 billion, emphasizing the collective belief in nurturing minds through early childhood programs to higher education scholarships. 

Health organizations were bolstered by $56.58 billion, underscoring the importance of medical research, patient care, and public health initiatives in healing hearts and bodies. 

Additionally, the arts, culture, and humanities sector received $25.26 billion, enriching lives by preserving history, inspiring creativity, and fostering community through shared cultural experiences.

2024 CSR trends

Learn about four major CSR and cause marketing trends for 2024.
Get the guide

The Rise of Donor-Advised Funds (DAFs)

Donor-Advised Funds (DAFs) have become one of the fastest-growing charitable giving vehicles in recent history. 

DAFs offer a flexible and efficient way for donors to contribute to their favorite causes.

By allowing donors to make a charitable contribution, receive an immediate tax benefit, and then recommend grants from the fund over time, DAFs have made strategic philanthropy more accessible. 

In 2022, grants from DAFs to charitable organizations reached a record $52.16 billion, a 9% increase from the previous year. 

Additionally, contributions to DAFs totaled $85.53 billion, highlighting their growing importance and role in diversifying the ways Americans give.

Incorporating Giving into Business Transactions

One of the most exciting developments in philanthropy is how technology and innovation are making it easier for businesses to incorporate giving into their everyday operations. 

This is where Change comes into play. 

Change is a donation processing platform that allows companies to seamlessly integrate charitable donations into their transactions, providing compliance support and simplifying the donation process.

How Change Can Transform Your Business

  1. Enhance Customer Engagement: By incorporating donation options into your business transactions, you create opportunities for your customers to support causes they care about, increasing customer loyalty and satisfaction.
  2. Streamline Compliance: Change provides robust cause marketing compliance, ensuring that all donations are processed according to the latest federal and state regulations, giving you peace of mind.
  3. Boost Corporate Social Responsibility (CSR): Integrating giving into your business model showcases your commitment to social responsibility, enhancing your brand’s reputation and appeal.
  4. Increase Impact: With automated donation processing, businesses can effortlessly contribute to various causes, amplifying their impact and fostering a culture of generosity.

Looking Ahead

As we reflect on the philanthropic trends of 2023, one thing is clear: the spirit of giving remains robust and resilient. 

Despite economic uncertainties, Americans have consistently demonstrated their commitment to supporting one another, underscoring our collective capacity for compassion and care even during challenging times.

For businesses, nonprofit leaders, and philanthropic enthusiasts, the Giving USA 2024 report serves as more than just a collection of data—it is a call to action. 

It reminds us of the profound impact of generosity and the limitless possibilities that emerge when we unite for the greater good.

Let us carry forward this spirit of philanthropy, continually striving to support, inspire, and uplift each other. 

Ultimately, philanthropy is not solely about the financial contributions we make, but about the lives we touch and the world we collectively build. 

With platforms like Change, integrating charitable giving into everyday business operations has never been more straightforward or impactful, making it easier than ever.

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