NBPA Foundation raises funds at the NBA Summer League Opening Weekend

About the NBPA Foundation

The NBPA Foundation sought to make their NBA Summer League pop-up experience more impactful by donating a percentage of sales to their charitable initiatives. However, they faced a significant hurdle: ensuring compliance with California’s strict charitable fundraising regulations. Without proper registration, the initiative risked non-approval. With limited time to launch, the Foundation required a partner that could swiftly handle compliance, donation processing, and distribution for both online and in-person sales.

Goal

Ensuring Compliant Charitable Fundraising at the NBA Summer League

The NBPA Foundation sought to make their NBA Summer League pop-up experience more impactful by donating a percentage of sales to their charitable initiatives. However, they faced a significant hurdle: ensuring compliance with California’s strict charitable fundraising regulations. Without proper registration, the initiative risked non-approval. With limited time to launch, the Foundation required a partner that could swiftly handle compliance, donation processing, and distribution for both online and in-person sales.

Solution & Results

Streamlining Donation Management with Change

To meet their goals, the NBPA Foundation partnered with Change. Change’s turnkey Donations API and dashboard provided the perfect solution to manage donations and ensure compliance with California state regulations. Within weeks, Change:

• Registered the NBPA Foundation as a compliant charitable fundraising platform in California.
• Implemented a seamless system to process donations from both online and in-person sales.
• Distributed funds securely to the Foundation, eliminating administrative burdens.

The pop-up, branded as the Brotherhood Deli, featured a NYC deli-themed experience with exclusive merchandise, interactive player events, and music. Fans could connect with players and contribute through fun donation options like the “Free Throw” ($1), “Three-Point Play” ($3), or “Dime” ($10) add-ons at checkout. Whether shopping onsite or online, fans had the opportunity to make the ultimate “assist” to support the NBPA Foundation.

Change’s platform ensured transparency and accountability, enabling the Foundation to track donations in real-time and provide accurate reporting.

As a result of this collaboration, the NBPA Foundation:

• Successfully launched a fully compliant fundraising initiative during the Summer League opening weekend.
• Engaged fans by connecting charitable giving to their purchases in an easy and impactful way.
• Streamlined operational processes, allowing the team to focus on creating a memorable fan experience.

By leveraging Change’s compliance expertise and donations platform, the NBPA Foundation transformed its Summer League pop-up into a space for both fan engagement and charitable impact, advancing its commitment to player-led community initiatives.