Topicals commits to mental health advocacy with continuous donations

About Topicals

Topicals is a forward-thinking beauty brand revolutionizing skincare by addressing the link between mental health and skin health. Known as one of Sephora’s fastest-growing skincare brands, Topicals is as committed to advocacy as it is to product excellence. Through its Mental Health Fund, Topicals supports nonprofits like Therapy for Black Girls, Sad Girls Club, and the JED Foundation, aligning with their mission to destigmatize mental health issues while promoting holistic wellness. By integrating charitable giving into their business, Topicals empowers their customers to directly support critical mental health initiatives.

Goal

Formalizing the Mental Health Fund Program

Topicals sought to formalize and scale their Mental Health Fund program, ensuring seamless donation processing and distribution to supported nonprofits. The brand’s existing setup lacked the infrastructure to manage donations efficiently. With a lean team and limited technical bandwidth, they needed a solution that could be implemented quickly while offering customization to match their unique brand identity. Additionally, they wanted a platform that could enhance customer engagement by making the donation process intuitive and impactful.

Solution & Results

Streamlining Donation Management with Change

Topicals partnered with Change to address the challenges of managing their Mental Health Fund program. Change’s Donations API and dashboard offered the perfect turnkey solution, providing both ease of implementation and the flexibility to support Topicals’ goals. Within weeks, Change enabled Topicals to integrate an “add-on donation” option at checkout, allowing customers to contribute $1, $2, or $5 to the brand’s five supported nonprofits.

The platform’s seamless design and robust tracking features ensured that all donations were processed securely and distributed compliantly to nonprofits like Therapy for Black Girls and Fearless Femmes 100. Additionally, Change’s dashboard provided real-time tracking of donations, simplifying reporting and enhancing transparency for Topicals’ team.

With Change handling the backend complexities, Topicals was able to:

• Raise over $100,000 to their partner organizations.
• Reduce administrative workload, freeing their team to focus on marketing and advocacy efforts.

By leveraging Change’s intuitive donations platform, Topicals successfully elevated their Mental Health Fund program, driving both brand loyalty and meaningful change in the mental health space.

‍Read the full press release here.