Compliance for Cause Marketing

Get ahead of fast-changing compliance laws

Emerging legislation is redefining what it means to be a charitable fundraising platform. Increasingly, common donation activations like percent-of-sale donations and round-ups at checkout have new compliance guidelines. Change manages compliance end-to-end so you can focus on running the most effective cause marketing campaigns.

A single agreement with Change unlocks access to 200k+ nonprofits

The regulatory landscape for cause marketing campaigns is complex and ever-changing, especially when working with multiple charities. With Change, businesses enter into a single regulatory agreement with Our Change Foundation, our partner donor-advised fund (DAF). Our Change Foundation is the nonprofit on record, effectively streamlining regulatory agreements and nonprofit payouts to over 200,000 501(c)(3) organizations in the U.S. This significantly simplifies the regulatory process, reducing the administrative burden and allowing businesses to focus on impactful campaigns.

We work with all kinds of charitable fundraising platforms

With new laws come new definitions of what types of businesses qualify as charitable fundraising platform. Change provides compliance solutions to all types.

Commercial co-ventures

A commercial co-venture (CCV) is a partnership where a business donates a portion of its sales to a nonprofit. It's an effective way to support a cause while promoting products. However, businesses must register as CCVs and adhere to reporting requirements in many jurisdictions.

Professional fundraisers

Professional fundraisers, hired by nonprofits to raise money, can expand audience reach and fundraising efficiency. This can also include charitable sweepstakes, where donations are tied to a chance to win prizes. Both professional fundraisers and charitable sweepstakes are regulated by state laws to ensure transparency and protect donors.

Online fundraisers

Online fundraisers are internet-based campaigns that can reach a broad, diverse audience. This includes crowdfunding campaigns, donation pages, or online events. These fundraisers, while convenient, face unique regulatory challenges, especially if they facilitate donations to multiple charities.

An end-to-end compliance solution

No matter the donation activation or campaign type, Change has your compliance covered. Change is at the forefront of emerging laws – beginning with California AB 488 – so you can rest assured that you are compliant with updated legislation.

Prompt donation distributions

Change sends donation payouts to recipient nonprofits within 3 to 7 days from when funds are received, in compliance with emerging laws.

Tax donation receipts

Due to Change's partnership with Our Change Foundation, companies receive a single, consolidated tax receipt at the end of the year.

State-by-state filings

Change manages necessary filings in 20+ states that have relevant legislation.

Managing disclosures

Change is at the forefront of emerging laws, including California AB-488.

Streamline the complexities of cause marketing compliance