March 24, 2023

Donation Integration for Businesses 101

Learn how to build a donation integration with Change's Donations API.

Are you considering adding donations into your business?

If you're looking for a way to incorporate social impact into your business model, look no further. Maybe you’re looking to support a cause for an upcoming holiday by attributing a percentage of sales to that cause, or maybe you want to give your consumers the option to round up their purchase at checkout to a nonprofit they care about. Whatever the case may be, it can be difficult to know exactly where to begin with regards to building a donation integration.

Pro tip: send this article to an engineer or developer on your team.

Well, never fear! We’ve written up a handy step-by-step walkthrough of how to integrate Change’s donation API into your application. We’ll go over things like:

  • Setting up a donation integration
  • Retrieving donations to show your customers how much they’ve donated over time
  • Attributing values to your donations for reporting and querying
  • Utilizing the Change dashboard to visualize your donations

→ Read the Developer Guide Here

4 reasons why you should add donations to your biz

If you’re still on the fence about the true value linked to adding donations to your business model, look no further. While the ROI may not be initially obvious to all, there is certainly proof that adding donations boosts businesses in many ways. Donating to a cause that aligns with your company values is not only a great way to give back to the community but also a powerful tool to engage your customers and employees in a purpose-driven mission. Read on to learn why you should add donations today:

1. Enhance your brand

By embracing social responsibility, companies can earn a positive reputation and inspire customer loyalty. This can lead to a bright future filled with growth and new opportunities.

2. Build customer and brand loyalty

When given the chance to make a meaningful impact on causes they're passionate about, customers can develop a stronger connection with your company, fostering long-term loyalty and repeat business. This is particularly true for younger customers, who are more likely to explicitly support a brand due to their sustainability or if they are aligned with a social cause.

According to a 2022 For Love or Money study, 42% of loyalty program members would donate some of their rewards to charity, with Gen Z (55%) being the most generous generation.

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3. Foster social change

Through integrating donations into their business model, companies have the opportunity to drive meaningful social impact and support important causes, ultimately creating a better world for all. The bottom line here is: what is your business doing to help others? Adding donations can be part of a larger business scheme to do good in the world.

4. Increase sales

Promoting social or environmental causes can lead to increased sales as customers are willing to pay more for products or services from companies with a positive impact on society.

A 2020 survey by the National Retail Federation found that 66% of consumers are more likely to shop at a retailer that supports a cause they care about, and 67% would switch from a product they typically buy to a new product from a purpose-driven brand.

Integrating donations into your business model can bring about a range of benefits, from enhancing brand reputation to fostering change and increased sales. By choosing to support a cause, you can make a positive impact on society while fostering brand loyalty amongst your customers. With the help of Change’s donation API, the process of integrating donations into your business is simple and accessible. So why wait? Start your journey towards a brighter future today by adding donations to your business model.

Read the Developer Guide Here

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