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Care/of, a personalized wellness brand offering vitamins and supplements, uses its loyalty program to engage customers and incentivize a healthy daily routine. The more vitamins a customer takes, the more rewards they earn. Care/of’s community is centered around wellness and balance, so mission-driven rewards were a natural fit.
Care/of has always been a thoughtful brand focused on sustainability and social impact. At the core, their customers want to do better by the world. In just a few weeks. They were searching for a new, refreshing way to show their commitment to social impact while simultaneously increasing participation of their loyalty program.
Using Change, Care/of added 5 nonprofit options to its loyalty program in under a month. They used easy-to-understand rewards options like “redeem 500 points to carbon offset a shipment” to connect with their increasingly conscious customers. Upon launch, Care/of generated over 1,000 donations. They were also able to boost community engagement and customer loyalty through these meaningful, personalized rewards that their customers really care about. Within a few months, they saw that about 10% of their loyalty program's redemptions were charitable donations, leading to more meaningful engagement and consumer connection.
