HOT OFF THE PRESS: Announcing our partnership with Copilevitz, Lam & Raney
Change logo
For Law Firms
For Companies
Donations
Give to any nonprofit
Compliance
Understand & adhere to state laws
Resources
Blog
Keep up with Change’s latest
Customer Stories
How our customers use Change
Guides
Directories, how-to guides, and more
API Documentation
How to use Change API endpoints
Help Center
How to use the Change platform
Hot off the press
Download the free guide
Pricing
Pricing for Law Firms
Pricing for Companies
How it Works
Request a Demo
Request a Demo

Care/of boosts engagement: donations account for 10% of loyalty redemptions

brex
Care/of, a personalized wellness brand owned by Bayer Pharmaceuticals, uses its loyalty program to engage customers and incentivize a healthy daily routine.
Industry:
Retail & Wellness
Website:
takecareof.com
Use Case:
Loyalty Programs

Challenge

Care/of wanted to drive engagement in its loyalty program with new, meaningful rewards.

Results

Care/of seamlessly integrated five nonprofits into its loyalty program within a month. By offering straightforward rewards options, such as "Redeem 500 points to carbon offset a shipment," they effectively engaged their increasingly eco-conscious consumer base. As a result donation options quickly made up about 10% of the loyalty program's redemptions.

"Care/of is always looking for new ways to meaningfully connect with our customers, so adding donation options to our loyalty program was a clear-cut decision for us. Thanks to Change's robust nonprofit community, our customers get to pick a cause they care about when donating loyalty points, fostering a much deeper sense of brand loyalty and community."

Akash Shah
Co-Founder, Chief Product & Technology Officer

About Care/of

Care/of, a personalized wellness brand offering vitamins and supplements, uses its loyalty program to engage customers and incentivize a healthy daily routine. The more vitamins a customer takes, the more rewards they earn. Care/of’s community is centered around wellness and balance, so mission-driven rewards were a natural fit.

Goal

Connect with customers in a meaningful way to increase brand loyalty

Care/of has always been a thoughtful brand focused on sustainability and social impact. At the core, their customers want to do better by the world. In just a few weeks. They were searching for a new, refreshing way to show their commitment to social impact while simultaneously increasing participation of their loyalty program.

Solution & Results

Option to redeem loyalty points by donating to a nonprofit of choice

Using Change, Care/of added 5 nonprofit options to its loyalty program in under a month. They used easy-to-understand rewards options like “redeem 500 points to carbon offset a shipment” to connect with their increasingly conscious customers. Upon launch, Care/of generated over 1,000 donations. They were also able to boost community engagement and customer loyalty through these meaningful, personalized rewards that their customers really care about. Within a few months, they saw that about 10% of their loyalty program's redemptions were charitable donations, leading to more meaningful engagement and consumer connection.

Tablet of Contents
This is also a heading

Explore Other Stories

Snappy supported earthquake relief efforts in Turkey and Syria
Snappy

Snappy supported earthquake relief efforts in Turkey and Syria

Jackpocket expands by launching live charitable sweepstakes
Jackpocket

Jackpocket expands by launching live charitable sweepstakes

See Change in Action

Request a Demo

Stay up to date with Change

Solutions
For Law FirmsFor Companies
Use Cases
Round-UpsCommercial Co-VenturesProfessional FundraisersLoyalty ProgramsGiftingCorporate Foundation
Resources
BlogCustomer StoriesPricing for Law FirmsPricing for CompaniesFAQHelp CenterAPI Documentation
For Nonprofits
Claim Your NonprofitWhat is Change?FAQ for Nonprofits
Company
AboutPressSecurityContact UsPrivacy PolicyTerms
SOC 2 Type II badge
© 2025 GetChange Corp.
Request a demo
Request a demo
Request a demo
Request a demo
Request a demo