Boundless Giving helps brands transform excess new inventory into dollars for nonprofits. The platform pairs products with causes and highlights exactly how much of each purchase goes to the nonprofit, typically 40% to 80%. The result is a straightforward shop-to-give experience that meets donors where they already are while keeping the nonprofit’s workload low.
Founder and CEO Ryan Jaffe set out to reduce the time nonprofits spend fundraising by moving value creation upstream to brands. The vision required two things: a consumer-grade shopping flow that puts the product first and shows the precise donation per item, and a rigorous approach to compliance as campaigns scale across states. Boundless Giving also needed a structured way to match brands and nonprofits so audiences are aligned and campaigns convert.
Boundless Giving partnered with Change to handle the legal backbone of cause marketing, including CCV requirements that vary by state. With Change providing guidance and tooling for filings and disclosures, the team kept its focus on delivering a clear, trustworthy buyer experience that displays the exact donation before purchase.
On the commerce side, Boundless Giving built a standard e-commerce flow with radical transparency at checkout. Shoppers see the product, the price, and the portion going to the nonprofit. Early campaigns showcased the model with surf and apparel partners benefiting organizations like Girls For a Change, where in-person pop-ups and online drops demonstrated strong donor enthusiasm when value and impact are clear.
Looking ahead, Boundless Giving is expanding brand and nonprofit partnerships and refining its AI-driven matching to ensure brand customers and nonprofit supporters overlap. With Change covering compliance and Boundless optimizing conversion, the platform is positioned to scale high-percentage giveback campaigns that move meaningful funds to mission-driven organizations.
