Brex gives back by offering donation options in loyalty program

Brex is a powerful financial stack designed to serve the next generation of growing businesses. By integrating software, services, and products into one experience, they help customers effortlessly extend the power of every dollar, so they're free to focus on big dreams and fast growth.

Industry:

Fintech

Website:

brex.com

Use Case:

Loyalty Programs

Challenge

Brex wanted to find a way to give their customer base a chance to support relief efforts in Ukraine while ensuring scalability for future causes.

Results

Leveraging Change's platform, Brex swiftly updated their cause calendar and integrated a donation API, raising over $25,000 for Project Cure's Support UA Hospitals initiative. They seamlessly transitioned to supporting Code2040, showcasing their commitment to impactful giving.

About Brex

Brex empowers the next generation of businesses with integrated corporate cards and spend management software. They make it easy for their customers to manage every aspect of spending and empower their employees to make better financial decisions from anywhere they live or work. Brex proudly serves tens of thousands of growing businesses, from early-stage startups to enterprise leaders. They launched a loyalty program in 2018.

Goal

Help relief efforts in Ukraine

It’s tough to stay on top of the latest trends, and even harder to know which organizations are providing valuable, on-the-ground support. When the war in Ukraine broke out, Brex was looking for a way to give back in a meaningful way. It was especially important for them to find a tech-first solution that would also engage Brex’s customers, hoping to foster a deeper sense of community. Scalability was also key for Brex, as they knew that they wanted to be able to support various nonprofits as time went by and new causes arose.

Solution & Results

Updated cause calendar & straightforward donation API

Crunched for time and anxious to help relief efforts in Ukraine, Brex turned to Change. Change provides easy access to over 1 million vetted nonprofits and highlights topical causes directly in-platform. This enables companies like Brex to have a repository of impactful nonprofits at their fingertips so when a crisis or new topical cause arises, Brex will be ready to go with implementation. Thanks to Change’s easy-to-use API, Brex quickly added loyalty point donation options for Project Cure's Support UA Hospitals initiative which provides medical equipment, tactical medicine, and field surgery supplies to impacted regions in Ukraine. Over a period of a couple months, generous Brex loyalty members donated their loyalty points, which ultimately converted to over $25,000 to relief efforts.

Months later, Brex decided to feature Code2040, a nonprofit that promotes leadership and full participation of Black and Latinx people in tech. Change provided the flexibility to make this switch without delay, so every cause Brex customers care about can easily be supported.