GiveFreely is transforming how consumers give back by integrating charitable donations directly into their online shopping experience. Led by the former CEO of TripAdvisor, GiveFreely’s innovative browser extension finds coupons for thousands of online stores, and the savings are donated to the shopper’s chosen charity. This simple yet powerful concept makes giving accessible to everyone, creating a new way for everyday shoppers to make a difference.
GiveFreely’s mission to democratize giving came with significant operational challenges. Ensuring compliance with state regulations across thousands of nonprofits was critical to their credibility and success. Managing digital payouts in a way that was both organized and efficient was essential to maintain trust with their users and charity partners. Additionally, to uphold their promise of user empowerment, they needed access to a vast network of nonprofits, ensuring shoppers could find and support causes that resonated with them.
Navigating these complexities without compromising their vision required a dedicated partner who could handle the intricacies of compliance and streamline the donation process.
GiveFreely turned to Change to tackle its operational and compliance challenges. With Change’s extensive expertise in nonprofit law and cause marketing, GiveFreely was able to automate state compliance processes, ensuring that their platform met all regulatory requirements. Change’s tools simplified the process of paying out to thousands of nonprofits, transforming what could have been a logistical nightmare into a seamless operation.
A critical advantage for GiveFreely was Change’s network of over 1.3 million pre-vetted nonprofits. This vast selection meant that shoppers could easily find and donate to causes they were passionate about, aligning with GiveFreely’s goal of empowering users to give back on their terms. By handling nonprofit payouts efficiently and transparently, Change ensured that funds reached their intended recipients promptly, building trust among users and charity partners alike.
With Change as their partner, GiveFreely has not only overcome the complexities of compliance and nonprofit payouts but has also solidified its reputation as an innovative leader in the online giving space. Together, they are redefining how simple and impactful giving can be for everyday shoppers.
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