Snappy supported earthquake relief efforts in Turkey and Syria

Industry:

Gifting

Website:

snappy.com

Use Case:

Gifting Programs

Challenge

Snappy needed to respond swiftly to support earthquake relief efforts in Turkey and Syria while ensuring alignment with their customers' values. Identifying reputable relief organizations and integrating them into their gift catalog became a top priority.

Results

Within two months, Snappy's initiative resulted in over $20,000 donated across three nonprofits, demonstrating their commitment to social responsibility and empowering gift recipients to make a difference.

About Snappy

Snappy is a corporate gifting platform that offers personalized and fun experiences with advanced technology to simplify the gifting process. It has served over 3,000 enterprise customers and sent millions of gifts worldwide. Doing good and spreading positivity are at the core of what Snappy is building, which is why they are dedicated to creating experiences across their platforms that make it easier for people to deliver a direct and positive impact on the lives of others, whether it is through the joy of gifting or extending support through charitable donations.

Goal

Respond quickly to support relief efforts in Turkey and Syria

Following the devastating earthquakes in Turkey and Syria, Snappy was seeking a way to support earthquake relief efforts. Snappy knew that their customers would want to do what they could to help, so finding reputable organizations that were helping in impacted regions was a high priority. By adding new nonprofit options to their existing gift catalog, they would be able to increase engagement and broaden the opportunity for gift recipients to give back.

Solution & Results

Over $20,000 donated across 3 nonprofits

Just a few days after the news broke out, Snappy decided to add several new nonprofit options to their curated gift collections. Change periodically recommends nonprofits to support in their Crisis Response Center, which made it simple for Snappy to choose reputable organizations that were helping in impacted regions.

Two months after adding new relief organizations to support, over 300 Snappy gift recipients donated over $20,000 for the International Federation of Red Cross and Red Crescent Societies, the Syrian American Medical Society Foundation, and Project Hope. Change managed the regulatory and compliance components associated with donating to multiple nonprofits, providing a consolidated tax receipt and managing nonprofit verification to ensure that donations were directed only to trusted and credible organizations.

Offering the gift of choice is part of Snappy’s DNA, and continues to be a central part of why customers return to Snappy for gifting. By offering new nonprofit options for gift recipients to select, Snappy was able to prove their commitment to doing good and empower gift recipients to help those in need in Turkey and Syria.