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Founded in San Francisco in 1925, Torani makes syrups, sauces, and more for cafes, restaurants, and home kitchens. You may have seen their iconic bottles at a local coffee shop or neighborhood bar.
The team launched its first-ever Flavor of the Year, Diamond Syrup, to celebrate 100 years. Torani decided to pledge 100% of profits of the Diamond Syrup flavor to grants that support work readiness programs and organizations across the country.
The 2025 campaign sold more than 82,000 bottles and has distributed about $100,000 so far, with grants directed to organizations serving opportunity youth, people with intellectual disabilities, and justice-impacted communities.
Torani wanted the Flavor of the Year campaign to be a repeatable engine for good.
The first run revealed how nuanced the compliance layer is for commercial co-ventures like this campaign. Requirements included state registrations, varying disclosures, board and executive attestations, signatures, and different payout timelines. Running the campaign across two calendar years meant filing obligations in both years.
If they wanted this to be an annual campaign, Torani needed a faster, clearer way to meet all obligations, verify nonprofits, and communicate impact to consumers without slowing the business.
Watch Stacy talk about these challenges in this episode of Give Smart.
With Change, Torani turned a complex compliance process into a seamless one. What once required dozens of signatures, filings, and manual submissions is now handled through a single platform that automates registrations, reporting, and post-campaign filings. The Change team worked closely with Torani’s legal and impact teams to ensure every state requirement was met. This allowed Torani to focus on storytelling and scaling the reach of its Flavor of the Year campaign rather than managing paperwork.
Change also ensures that every nonprofit partner is verified and in good standing before any funds are distributed. This diligence gives Torani confidence that every donation goes exactly where it’s intended and builds trust with consumers who care deeply about transparency. Instead of navigating multiple systems and state portals, the Torani team can see all campaign activity and disbursements in one place.
Most importantly, Change’s payout infrastructure gives nonprofits clarity and consistency. Funds are delivered quickly and on a predictable schedule, helping organizations plan their budgets and programs with confidence. This reliability strengthens relationships between Torani and its nonprofit partners, turning one-time campaigns into long-term partnerships and positioning Flavor of the Year as a sustainable model for purpose-driven growth.
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