Earth Breeze is a proud producer of Laundry Detergent Sheets made right here in the U.S. and delivers a powerful clean with safe ingredients from the U.S., Canada, and Europe. Earth Breeze believes in clean laundry without the use of harsh chemicals like optical brighteners, parabens, dyes, or preservatives -- what clean should mean. For the team, making a positive impact goes beyond products to include supporting causes that align with their values and giving customers a way to make a difference with every purchase.
For Earth Breeze founder Jon, the inspiration for a breast cancer awareness campaign and desire to raise funds to support the cause came from a deeply personal place: his mother Penny's breast cancer diagnosis. Witnessing her journey and her courage alongside the medical team's tremendous efforts taught him something crucial: early detection saves lives. After Penny won her fight, Jon was determined to channel that experience into meaningful action.
Earth Breeze's goal was to launch a limited-edition product called Peonies of Hope (named in honor of Jon’s mother) during Breast Cancer Awareness Month in October 2025. The campaign would donate $3 from every pack sold to National Breast Cancer Foundation (NBCF), funding early detection, education, and support services for patients and families. Since this kind of campaign is considered a commercial co-venture (CCV) in multiple states, Earth Breeze needed to make sure they were fully compliant with these states’ regulations before working with NBCF in this capacity.
For a small business, navigating multi-state CCV compliance was daunting. The filings, state registrations, and ongoing reporting requirements were far more complex than Earth Breeze could handle alone.
Earth Breeze knew they had two options: navigate CCV compliance in-house, with limited resources, or find a partner who specialized in making these campaigns accessible to mission-driven brands. They chose Change.
"As a small business, we don't have huge teams dedicated to supporting these initiatives," said Sarah Armstrong, Director of Partnerships and Impact at Earth Breeze. "But that doesn't mean we don't want to support causes we care about. We just needed to do it in a cost-effective, compliant way that kept the focus on the campaign itself. Change made that possible."
Change handled the heavy lifting behind the scenes: multi-state filings, regulatory registration, documentation, and ongoing reporting. This freed Earth Breeze's team to promote the campaign and the cause at its heart. Change also served as the donation liaison between Earth Breeze and National Breast Cancer Foundation, making the registration and donation process seamless for the nonprofit partner.
The results spoke for themselves. The Peonies of Hope campaign raised $87,180 for National Breast Cancer Foundation, helping fund critical early detection programs, education initiatives, and support services. The campaign strengthened Earth Breeze's connection with customers who wanted their purchases to matter, and served as a heartfelt connection to the many women and people who face breast cancer.
Looking ahead, Earth Breeze is already considering Change for future cause-driven campaigns. With the Peonies of Hope success, they're even exploring relaunching the campaign in October 2026 to continue building momentum for breast cancer awareness and support.
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