Change and DailyKarma Help Brands Unlock Up to 2.2x Higher Conversion Through Charitable Giving

DailyKarma data links charitable giving with stronger conversion, alongside $7.4 million donated across 3 million+ orders.

SAN FRANCISCO, November 9, 2026 – Change, a donations and compliance technology company, and DailyKarma, the end-to-end cause marketing platform behind Shopify’s Shop for Good app, are helping brands turn charitable giving into measurable impact and stronger ecommerce performance. Across DailyKarma campaigns in 2026, shoppers who engaged with round-ups converted at 67% compared with 30% for those who did not, a 2.2x difference, while flat-donation shoppers converted at 63% compared with 31%.

As AI makes it easier to launch an online store, brands face a different challenge: giving shoppers a reason to choose them. DailyKarma helps merchants build giving into commerce through round-ups, donation add-ons, and purchase-linked campaigns. To make those experiences possible at scale, Change manages the underlying donation payments, charitable compliance, and distribution of funds to nonprofits.

“AI has made it easier than ever to launch a brand, which means standing out matters more than ever,” said Patricia Dao, CEO of DailyKarma. “Building a purpose-driven brand and supporting charity is one of the few ways to differentiate, build loyalty, and make a positive impact, but brands shouldn’t have to become charitable compliance experts to do it. DailyKarma runs the program end to end, with tight rails built to keep every campaign we power compliant. Change’s vetted nonprofit network and turnkey, timely distribution to charities are a big part of how we deliver that at scale.”

DailyKarma’s platform-wide data highlights the impact of these giving experiences:

• Up to 2.2x higher conversion: From January 1 to September 30, 2026, online shoppers who engaged with round-ups across categories including apparel, food & beverage, health, and electronics converted at 67% versus 30% for those who did not, while flat-donation shoppers converted at 63% versus 31%.
• $7.4 million donated to date: DailyKarma has generated charitable giving across 3 million+ orders.

Those results show the opportunity for brands, but delivering giving programs at scale requires more than shopper demand. DailyKarma builds the Shopify experience, while Change handles nonprofit vetting, payouts, and state-by-state compliance behind it.

“Brands are seeing that giving can create real business value, and delivering it at scale takes both a seamless customer experience and specialized charitable infrastructure,” said Sonia Nigam, Co-Founder and CEO of Change. “DailyKarma has built the Shopify technology brands need, while Change handles the nonprofit, payments, and compliance layer that helps those programs scale.”