Cause Marketing: Just Show Me the Numbers

Unlock sales growth through cause marketing: boost customer loyalty by 18%, increase order value by 23%, raise conversion rates by 19%, attract new customers, and command premium prices for purpose-driven products.

The High Costs of Being Professional Fundraiser

Unveiling the magic behind Professional Fundraisers: cost wizards, infrastructure architects, marketing maestros, legal eagles, and the PhDs of fundraising.

The Corporate Role in Giving Tuesday: Turning Transactional Moments into Acts of Generosity

Explore the global impact of Giving Tuesday. Embrace corporate philanthropy through easy donation activations and transform charitable giving into a sustained, everyday practice.

Are you a commercial co-venturer (CCV)?

Wondering if you're a CCV? See if you qualify and learn about critical steps to take to be legally compliant.

How does Change solve regulatory issues?

Discover the legal obligations of businesses engaged in commercial co-ventures, highlighting five key provisions essential for ensuring legal compliance, including registration, contractual requirements, detailed disclosures, recordkeeping, and reporting.

Online donations: mind the gap(s)

This blog post highlights vital regulatory considerations for businesses handling online donations for nonprofits, focusing on registration, tax records, state reporting, and GAAP compliance.

5 Ways to Up-Level Your Cause Marketing Tactics

Up-level your cause marketing efforts by choosing an authentic cause, establishing meaningful partnerships, creating compelling content, fostering employee engagement, and measuring and communicating impact.

Staying Compliant with California AB 488: A Guide for Cause Marketing

Demystify the complexities of California AB 488, the newest charity donation law. Learn what to look out for, what steps you should take to be compliant, and how you can offload some of the requirements to Change.

How to Foster Customer Loyalty with Cause Marketing

Combine the power of cause marketing and loyalty programs to increase customer retention

Why Banks Should Offer Stock Donation Options

Banks are increasingly empowering customers to donate stocks to charity, capitalizing on the growing trend of socially responsible investing, and helping customers to make a positive impact while building loyalty, attracting new customers and acquiring tax benefits.

The Future of Giving: 5 Ways AI is Transforming the Charitable Landscape

Artificial intelligence has the potential to revolutionize the way nonprofits and companies approach giving back. In this post, we'll explore the role of AI in the giving sector and highlight an exciting new feature on the Change platform.

Change Raises $5M in Seed Round

Change raised $5M in seed funding co-led by Freestyle and NEA. Change's universal donation APIs connect companies to 200K+ charitable causes. After this new round of financing, the company will expand its engineering team to scale the donation platform.

Blackbaud Feature: Engaging Consumers with Your Corporate Philanthropy

An excerpt from a conversation with Blackbaud about social responsibility, corporate philanthropy, how to engage younger consumers, and more. Change is proud to partner with Blackbaud, driving social impact.